Justine Coupland

Justine is a registered nurse (AHPRA: NMW0002113429) with nine years of experience across cosmetic surgery, dermatology, telehealth, and practice management. She holds a Bachelor of Science in Psychology and a Bachelor of Nursing with Distinction, and started her career as a beauty therapist before moving into nursing — a path that proved unusually useful for understanding the clinical, commercial, and regulatory pressures cosmetic and aesthetic clinics operate under every day.

Early on she became a practice manager in the cosmetic healthcare sector — which, if you've ever worked in it, you'll know is a masterclass in compliance, clinical standards, and somehow keeping a highly competitive business running while making sure nobody accidentally breaks the law in the process.

She got good at fixing things. Systems that didn't talk to each other, compliance frameworks held together with good intentions and outdated Word docs, practitioners who had no idea what their AHPRA obligations actually required of them. She went from managing one practice to helping many — scaling operations, building compliance processes, and becoming the person people called when things were going sideways. Over those nine years she has worked directly with doctors, surgeons, dermatologists, nurses, dentists, and allied health practitioners across every Australian state and territory.

That eventually pulled her into healthcare IT and automation, which led to founding LUNA Systems — building practical, no-jargon systems for healthcare businesses that actually work in the real world. LUNA Systems now supports service businesses across Australia with CRM, automation, websites, and AI-driven tools.

AHCRA grew out of the same place: a genuine frustration that Australian practitioners were drowning in regulatory requirements with no clear, accessible way to stay on top of them. AHPRA, TGA, ACCC, the Privacy Act, NSQHS standards, state-specific rules — the information is all public, but interpreting it for a real clinic is another job entirely. She writes here regularly on AHPRA, TGA, CPD, privacy, cosmetic advertising guidelines, and all the regulatory detail most people's eyes glaze over — which, for reasons she can't fully explain, she finds genuinely interesting.

When she's not writing or building, she's usually reviewing a new AHPRA position statement, arguing with cosmetic clinic marketing copy, or explaining to a practitioner why their Google review responses are almost certainly a regulatory problem.